How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 27.06.2025 06:00
Price
Place
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
Perception
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Product
Good marketing is doing this well.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
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Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.